A Study of Australian Winery Websites – and a Comparison to Previous Studies

This paper presents the results of a study that evaluated 260 Australian winery websites. It gives a picture of where Australian wine industry website development is in terms of content and design issues. The criteria used to evaluate the websites were designed based on previous works published in the e-commerce literature, and after consultation with personnel in the web development and winery industries. This study is part of a larger research project that aims to bridge the gaps between managers’ beliefs about customer requirements, the actual design and operations of the website, marketing of the website, and customers’ actual requirements.